Let’s say after going through your profits and losses, you realize you need to raise your prices to become more profitable. Using the thought wheel, you can decide how you want to broach this issue with your clients. What we typically do as humans is come from a place of scarcity and lack. What we want to do is come from abundance, This starts with the way we’re thinking about having to raise our prices. If we think this is going to be terrible, we start to feel terrible. From the feeling, we approach our clients with a lot of hesitation expecting the worst, a lack of confidence, and ultimately our result will be what we most feared-we’ll lose a lot of clients because of how we handled the price increase. In contrast, if we approach it from abundance knowing that the right clients will stay and the rest won’t, we can approach it much more level-headed. “Hey, we are raising our prices next month, we aren’t making enough money to stay afloat, we love you and hope you’ll stay, let me know if you have any questions for me.” Done! That’s it. Changing your thoughts allow you to have such a different result.