Episode 1264 – Why Your Mindset Might Be the Real Boss of Your Cleaning Business
In this episode of Grow My Cleaning Company, Mike Campion teams up with coach Suzanne Bandick to drop some serious truth bombs. They dive into the stories business owners tell themselves — the good, the bad, and the ones that totally wreck your confidence. Mike reminds listeners that how we think about our business can change not only what we achieve but how we feel while we’re doing it. Whether it’s a bad review or a tough client, it all comes down to the story you’re telling yourself about the situation.
Goals First, Then the Truth
Suzanne brings in her classic three-step method to break down big dreams into real results. Step one? Get clear on what you actually want. Not what your mom wants. Not what you think you’re supposed to want. Just you. Want a cleaning biz that makes $50K a month or lets you kick cleaning to the curb? Say it out loud. Get real. Mike cheers this on like a coach from the sidelines — honest, fired up, and ready to help people win.
What's Your Story Around That Goal?
Next, Suzanne says it’s time to check the thoughts you have about your goal. Do you believe it’s possible? Or are you telling yourself it’s too big, too scary, or “not for people like me”? Mike jumps in with a truth many entrepreneurs know deep down: we’re often our own worst salespeople. We talk ourselves down from what we want instead of stepping up to claim it. The stories we repeat become our reality.
Rewrite the Script
Step three? Rewrite the story if it’s not helping you. Suzanne says don’t just drop the bad thoughts — replace them with new ones that serve you. Like Mike says, you can’t just “not think about a zebra.” You’ve got to think about a kangaroo instead. Rewriting your story helps you become a new character in your own business — one that wins. The pair even role-play a real coaching session where Mike (playing a worried business owner) learns how to think differently about getting clients to pay upfront.
Your Life, Your Pen
Mike wraps it all up by saying this: you are holding the pen. You get to decide how your business story goes. Whether you want to clean fewer toilets, make more money, or just stop stressing over payroll — it all starts with changing your story. Be kind and curious with yourself. And if you need a little help? That’s what coaching is for. You don’t have to do it alone. You just have to start.