Stop working IN and start working ON your business


Episode 884

Why Value is Perception and Not a Price Tag: Episode 884


Play Video
Asset 3

Episode 884 – Why Value is Perception and Not a Price Tag: Episode 884

In order to sell a higher-priced service, your mindset has to align. You have to understand the mindset of the person looking to buy a purse from Walmart vs the person looking to buy a purse from Gucci. One is looking for a bargain, the other is looking for status. They aren’t interested in saving money when it comes to buying that purse, they are interested in feeling a certain way. The same goes when you have a higher-end service. 99% aren’t looking at price alone, they are looking to feel a certain way at the end of it. It is your job to show them how you are the one to make them feel the way they want to feel.

Don’t Sell, Look for a Good Fit

When it comes to landing a client, pitching them with a price and telling them that you are ‘the best isn’t going to get the results you want. You will be forgettable and in a constant battle with your competitors over price. Instead, if you are clear on what you offer and what your values are, you can show up confidently and have a real conversation with them about whether or not you are a good fit for each other. This way you aren’t hustling or trying to sell them, you don’t look desperate and they make a decision because they are confident that you can do the job they need. The whole energy is very different and it avoids you from getting difficult clients because you have a connection and not desperation connected to your relationship with them.

Value is Perception

At the end of the day, it really has nothing to do with the amount of money you are charging. It is about whether or not people see the value in what you do for them. If they see that, it becomes a done deal. The hustle leaves, the salesey pitch is gone and so is the apologetic tone when you do eventually tell them the price. If they understand the value, they will take it and receive a great experience as a result. If not, you’ll move on and find those who understand and are looking for the value you provide. 

Final Takeaway: Perceived value is what sells, not a price point. 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Scroll to Top