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Episode 1231

Why Social Media Managers Don’t Get You Clients (And What to Do Instead): Episode 1231

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Episode 1231 – Why Social Media Managers Don’t Get You Clients (And What to Do Instead)

Why Posting on Social Media Isn’t Enough

Most cleaning business owners think having an active social media presence is enough to bring in clients. They pay someone to post before-and-after pictures or motivational quotes, but those posts don’t actually lead to new customers. Mike Campion and his marketing expert, Jackson, break down why social media managers and online appointment setters are two very different things. The key difference? A social media manager posts content, while an online appointment setter books actual paying customers.

The Power of Online Appointment Setters

Online appointment setters work inside social media platforms like Facebook and Instagram. They don’t just post content—they start and manage conversations with potential clients. When someone sends a message asking about cleaning services, the appointment setter jumps in, qualifies the lead, and books an appointment. This is different from just running ads or collecting likes—these are real conversations that turn into paying customers.

Getting Leads for Cheap with Facebook Messenger Ads

Jackson explains that one of the most effective ways to get cleaning leads is through Facebook Messenger ads. These ads cost as little as $2 per lead and bring potential customers directly into a conversation. Unlike other lead sources like Angie’s List or Google ads, where the same lead is sold to multiple businesses, Messenger ads bring exclusive leads that only your business can talk to. This means less competition and a better chance of closing the sale.

How to Convert Leads into Customers

Once a conversation starts, the goal isn’t to immediately sell. Instead, the appointment setter asks questions to understand the customer’s needs. Are they frustrated with their current cleaning company? Do they need a deep clean before an event? By focusing on their pain points and offering a solution, the appointment setter builds trust, making it easy to book an appointment. For residential cleaning, this process is quick, while commercial clients may take longer to commit.

Why This Strategy Works

Most business owners struggle with following up on leads, which is why this system is so powerful. It allows cleaning companies to connect with potential clients in real-time and offer immediate solutions. Instead of hoping that social media posts magically bring in customers, this approach guarantees real conversations that lead to bookings. For those looking to scale their business, hiring an online appointment setter could be the game-changer they need.
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