Episode 691 – Why Niche is Not Enough for Success in Your Cleaning Company
Today our guest is Maria Ruelas. She is the owner of iClean Cleaning Services in Mount Vernon, Texas. She started in 2019 and service both residential and commercial clients
Maria uses a lot of the information that she’s heard on the Grow My Cleaning Company Podcast. Applying the information she’s learned has helped her to grow her cleaning business. Now she’s on the podcast to ask for advice to her target Niche.
Maria’s High End Niche
Knowing Your Client's Pain First
A Step Beyond Systems
Maria believes she’s been on the right track after hearing this coaching. She’s already toyed with that idea of leaving a little card on the first clean as a thank you card. She was also thinking of getting cute candles from a local store for her clients. She knows that she and her clients need to be on the same page concerning their wants and needs. Now she knows that it’s not the tailored service that’s important but how they feel.
When you’re creating experiences for someone, they’ll pay anything, especially if it’s your perfect niche.
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