Episode 1282 – Why Most Cleaning Company Ads Fail (And How to Fix Yours Today)
In this episode, Mike Campion and Callum dive into the #1 mistake cleaning business owners make with marketing: talking to the wrong people. They break down why targeting everyone leads to wasted ad spend and how vanity metrics like likes and followers can actually hurt your growth. You’ll learn how to zero in on your ideal customer, filter out the wrong ones, and make your marketing dollars work harder. Whether you’re running Facebook ads or printing flyers, this episode is your guide to getting real results. Stop chasing attention—start chasing profit. Let’s go, Cleaning Nation!
Know Exactly Who You’re Talking To
Mike Campion and his UK teammate Callum dive straight into the biggest mistake cleaning business owners make with ads: trying to talk to everyone. If you’re not laser-focused on who your customer is, you’ll waste money fast. Like Mike jokes, you can have the best yoga pants ad in the world—but if you’re showing it to a 48-year-old guy who doesn’t even own yoga pants, good luck making a sale.
Vanity Metrics = Broke Business
Mike doesn’t hold back. He calls out the trap of “being known” over actually making money. Want a bunch of likes and followers? Cool, but those don’t pay the bills. Would you rather have 500 loyal paying customers or 100,000 people who like your post but never buy? Likes are fun for your ego—but they don’t build your business.
Specific Beats Big Every Time
Callum drops a truth bomb: it’s better to target 100 of the right people than show your ad to 10,000 who don’t care. Whether you’re running ads or printing flyers, your money works better when you know who you want to reach—and who you don’t. Mike backs it up: being on a Super Bowl ad might feel cool, but it’s pointless if none of those viewers are buying what you’re selling.
Don’t Burn Money on the Wrong People
The guys explain how platforms like Facebook and Google make it super easy to waste money if you don’t set your ads right. If you don’t tell them who not to target, your ad could show up for people searching for things you don’t even do. Running ads without filters is like handing out business cards at a baby shower when you clean office buildings.
Nail the Target First, Then Advertise
Mike wraps it all up with one loud, clear message: pick your niche. Figure out who your service is perfect for, write that down, and then go where those people hang out—then run your ads. Don’t get caught chasing big numbers. If you focus your time and budget on the right people, your business will grow faster, better, and without all the guesswork.