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Episode 641

Why Choosing a Niche is Important to Scaling Your Cleaning Company: Episode 641


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Episode 641 –Why Choosing a Niche is Important to Scaling Your Cleaning Company

Hey Cleaning Nation! I am here with the lovely Valerie Gomez today. She is just getting started in the cleaning industry and works mainly in construction clean up. Working in construction clean up can be a very inconsistent business model. This in turn makes it very difficult to have a consistent cash flow and scalable business.Today we are going to talk about how to choose a niche that will allow you to scale your business.

How Not to Pick a Niche

An ineffective way to pick a niche is to think about who you know, what you are comfortable with, and what is easy. So many people who pick bad niches ask themselves these questions and choose the one that will bring them a client quickly. In the end, this will hurt your business. They “why” behind your niche is extremely important.

How to Pick a Niche

Pain, pain, and pain, is the secret to picking your niche. The “pain” is what people need and what makes their life difficult. Then you can ask the question of how you can fix it. The higher the pain, the better you can charge. You also want to pick a niche that has recurring clients. This is why construction clean up is not a good choice for a niche. All construction companies might be able to pay, but they are usually a one time client. On the other hand, a residential client will be a recurring income stream and client.

Big Tips

One of the biggest tips when it comes to picking your niche and growing your company is to not compare your company to others. Choosing a niche you think will help you grow fast, will make you feel successful earlier but choosing a GOOD niche, that will scale will make you much more successful. Another thing to do is not choose a niche just because you see someone else being successful. Like I said before, your “why” is so important when choosing a niche. If you can find a pain that you can solve and you can solve the pain better than anyone else you know, you are on the right track. At the end of the day the best niche is the one that will last the longest.

Valerie’s Top Takeaways

Valerie’s top takeaway from today was to not compare your business to others before you do research on their business. She also learned the law of attraction and the importance of finding a mentor for your business.

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