Episode 1029 – What To Charge for Residential Cleaning? Is SEO Important? And more of YOUR questions answered!
When it comes to acquiring commercial cleaning clients, there’s a lot to learn, and the right strategies can make all the difference. In a recent Facebook Live session, Mike Campion, an industry expert, tackled key topics related to commercial cleaning client acquisition. He covered a wide range of questions to provide insights into what it takes to succeed in the industry. Let’s dive into their discussion and explore these crucial questions and answers.
Charging for Residential Cleaning
The first topic addressed during the session was how to charge for residential cleaning services. Mike Campion emphasized the importance of understanding your cost of goods sold. Instead of relying on fixed rates or square footage, calculate what it costs you to provide the service and base your pricing on that. This approach ensures you have a clear understanding of your expenses and can set competitive pricing.
The next question was a great starter question: How do you get started with a residential cleaning company in 2024 while working a full-time job? Mike’s response was simple—don’t wait until 2024 to get started. The key is to identify your niche, set clear goals, and break those goals down into actionable steps.
Website vs. Booking Site
A participant in the session raised the question of whether to have a website or a booking site. Mike’s response was clear. He recommended creating an online funnel that guides potential clients through the sales process. This involves helping clients identify their pain points and offering a 15-minute call to assess their needs, emphasizing client communication over automated booking
The Role of SEO in Client Acquisition
The discussion also touched on the role of Search Engine Optimization (SEO) in acquiring clients. Mike Campion’s perspective was insightful. While SEO is important, he emphasized the need to focus on creating valuable content that addresses client pain points. SEO should be seen as a tool to enhance your content’s visibility rather than the primary strategy.
Mike Campion highlighted the significance of defining your niche. Specializing in specific niches allows you to better understand and serve your clients’ unique needs. By offering targeted services, you can more effectively solve their problems.
Understanding Your Client's Needs
Understanding your client’s needs is another vital aspect of client acquisition. Mike emphasized the importance of articulating and communicating your client’s pain points better than they can express them themselves. This connection is the key to becoming a trusted service provider.
Effective communication is the bridge between understanding your client’s pain and providing solutions. Being able to convey your client’s challenges back to them in a way that resonates sets you apart from the competition. Clients are more likely to choose a service that truly understands their struggles.
Identifying the problem is only the beginning. To acquire clients successfully, you need to offer a compelling solution to their pain points. The focus should be on how well your services align with their specific issues.
Acquiring commercial cleaning clients is a multifaceted process. Starting with a clear understanding of your niche, cost structures, and client needs is essential. Effective communication and the ability to offer solutions are equally crucial. SEO should enhance your content rather than be the sole strategy, and client communication should take precedence over automated booking systems. By addressing these topics and questions, you’ll be better equipped to master client acquisition in the commercial cleaning industry.