Episode 1293 – What it REALLY takes to get a million dollar cleaning business
What does it really take to build a million-dollar cleaning company? In this episode, Mike Campion and Lindsay Bjorklund tackle real questions from real cleaning business owners and break down how successful companies think differently. From avoiding costly client cancellations to cracking the code on landing bank contracts, Mike shares systems and mindset shifts that scale. He also answers whether social media (like TikTok) is worth your time—and the answer may surprise you. If you’re ready to stop thinking like a $10K-a-month business and start acting like a $100K-a-month pro, this episode is your roadmap. Tune in and take notes, Cleaning Nation!
What It Really Takes to Build a Million-Dollar Cleaning Biz
In this episode of Grow My Cleaning Company, Mike Campion and his trusty co-host Lindsay Bjorklund dive deep into what it actually looks like to grow a million-dollar cleaning company. But instead of sharing vague advice, Mike uses real questions from real business owners and shows how million-dollar companies think and act. Spoiler alert: it’s all about systems, mindset, and doing what works—even when it’s not easy.
The Problem With Contracts and Cancellations
One cleaner, Andrea, had a big problem: $3,000 in last-minute cancellations from her regular clients. She wanted to know if a tougher contract would help. Mike says—maybe, but that’s not the real issue. Million-dollar businesses don’t fight with their clients. They set up systems so everyone wins. Mike’s big advice? Get clients who are committed, pay before the clean, and stick to recurring services. Trying to trap flaky clients with rules is a losing game.
Commercial Cleaning = Relationship Game
Next up, Derek wanted to clean banks but couldn’t get in the door. Mike dropped a truth bomb: in commercial cleaning, it’s all about relationships. You’re not selling to a building. You’re selling to a person with a name and a job title—like the regional facilities manager. Mike says stop giving up after two calls. Build a Dream 100 list, stay consistent, and play the long game. The cleaning companies that win don’t give up at the first “no.”
Should You Be on TikTok?
Crystal asked if she should start a TikTok for her residential cleaning company. Mike flipped the question: instead of asking where to market, first ask who you’re marketing to. Million-dollar companies know their ideal client, what problems they have, and where they go for help. If those people hang out on TikTok, go for it! If not, don’t waste time there just because other companies do.
Think Like the Business You Want to Be
The whole episode ties back to one big idea: if you want to build a million-dollar business, you have to think and act like a million-dollar business today. Mike challenges listeners to stop thinking like small business owners and start asking, “What would the $100K-a-month version of me do?” Whether it’s clients, marketing, or pricing—build systems, solve the real problems, and grow smart. That’s the Campion way.