Episode 1261 – What Cleaning Business Owners Get Wrong About Marketing — And How to Fix It
In this high-energy replay of a classic episode, host Mike Campion — the no-nonsense, straight-talking founder of Grow My Cleaning Company — teams up with Jared Robinson, the company’s jet-setting traffic coach and marketing mastermind. Together, they cut through the fluff and get real about what cleaning business owners actually need to know about marketing, money, and making smart hires that deliver results.
Stop Saying “My Accountant Handles That”
Mike Campion kicked off the podcast by calling out a common mistake: owners who don’t know their numbers. If someone asks about your profit, revenue, or how much you’re spending on ads, and your answer is, “My accountant or marketing guy handles that,” Mike’s got news for you — that’s not good enough. If you’re the boss, you need to know what’s going on in your business. Not every detail, but the big stuff? That’s on you.
Don’t Hire Blind — Run a Test First
Jared Robinson, the guest and Mike’s marketing pro, shared a smart tip: test your people before trusting them. Too many business owners hire marketers based on fancy promises. Instead, Jared says to give them a short-term test. Ask, “Here’s the goal. Can you hit it?” It’s not about how many people saw your post — it’s about how many leads you got. If someone can’t give you real results, they’re not the one.
Social Media Metrics Can Trick You
Just because something looks good on social doesn’t mean it’s making you money. Mike and Jared both said it’s easy to get fooled by likes, shares, and views. But if those clicks don’t turn into customers, who cares? Jared shared that in his role, he tracks dollars spent and leads earned. He doesn’t just say he’s doing a good job — he shows it with numbers. That’s the kind of marketer you want.
Learn a Little So You Don’t Get Burned
Mike thinks every business owner should learn some marketing. You don’t have to be an expert, but if someone walks into your “attic” instead of your “kitchen” to fix the plumbing, you’d know something’s wrong, right? Same with marketing. Watch what grabs your attention online. Save good ads. Try a few things yourself for free before throwing money at ads that might flop.
Communities Help — But Be Picky
Finally, Mike and Jared talked about learning from others. But here’s the catch: not all advice is good advice. Even in big groups of business owners, most people don’t know their numbers. That’s why they say to find smart, experienced marketers — maybe even in paid communities — and start small. Try things, learn fast, and don’t be afraid to test what works for you.