Episode 1253 – Want More Referrals? Use This Simple Marketing Strategy!
Word of Mouth is Still King
In a world full of flashy ads and online promotions, many cleaning businesses forget one of the most powerful marketing tools—word of mouth. People trust recommendations from friends and family more than any paid ad. But how do you get people to talk about your business? It starts with creating what marketing pros call a “talk trigger.”
Make Your Business Memorable
A talk trigger is something unique about your service that makes customers excited to share their experience. For example, a hotel hands out warm cookies at check-in, and a third of their guests mention it to others. That small detail becomes part of the brand’s story. Cleaning companies can do the same—whether it’s a signature scent, a handwritten thank-you note, or an extra service that surprises customers.
Four R’s to Word-of-Mouth Success
To make your business stand out, follow these four R’s:
- Remarkable – Give customers something to talk about. A basic cleaning job won’t do it, but an unexpected detail will.
- Relevant – Make sure your talk trigger fits your brand. A friendly welcome, a small gift, or a unique follow-up message all make sense for a service-based business.
- Repeatable – Your idea should work for every customer, not just once in a while. If it’s too complicated or expensive, it won’t be effective long-term.
- Reasonable – Too much generosity can make people suspicious. A small, thoughtful touch works better than a grand gesture that feels like a sales trick.
Get Your Team Involved
Your employees are on the front lines with customers, so they know what makes people happy. Bring them into the conversation. Brainstorm ways to create a remarkable experience that gets people talking. A small change in the customer experience could lead to big results for your business.
Take Action Today
The best ideas don’t mean anything unless you put them into action. Think about how you can create a talk trigger for your cleaning business and start testing it. Want expert advice on growing your business? Book a free strategy call at growmycleaningcompany.com and take your word-of-mouth marketing to the next level!