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Episode 1037

Using Social Media to Boost Holiday Sales for Your Cleaning Company: Episode 1037


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Episode 1037 – Using Social Media to Boost Holiday Sales for Your Cleaning Company

In a recent podcast, Mike Campion sat down with Jackson Pinkoski to discuss an important issue facing cleaning company owners. The topic revolved around the use of social media to promote their businesses. As the holiday season approaches, many cleaning companies are looking for ways to boost their online presence and attract new clients. Jackson had some valuable insights to share on this subject.

Finding the Right Balance

One of the key concerns raised in the conversation was the challenge of balancing an active social media presence with the risk of overcommitting time and resources. Many cleaning company owners worry about managing their social media, responding to inquiries, and creating engaging content without overwhelming themselves. The fear of spending too much money without a clear return on investment also looms large.

Jackson offered a solution: start with a manageable approach. He recommended that cleaning companies post on Google My Business once a week as a bare minimum. This simple action can significantly boost your visibility on search engines, which can lead to more potential clients finding your business. In addition to this, posting on Facebook and Instagram can help maintain an active presence. These posts don’t have to be complex; they can be as simple as sharing updates or asking your audience about their plans for the weekend.

The key takeaway here is that maintaining an active online presence doesn’t have to be a time-consuming task. Even with just a half-hour per week, cleaning companies can create engaging posts and show that they’re active and alive, which is crucial for attracting potential clients.

Turning Engagement into Leads

Now that you’ve covered the basics of maintaining an active social media presence, the next step is turning that engagement into actual leads. Jackson shared a valuable tip: when people comment or message you on social media, treat it as if you were having a face-to-face conversation. This personal approach helps build a connection and trust with potential clients.

Jackson also stressed the importance of moving the conversation from text to a call. While text messages are helpful for initial inquiries, it’s essential to get potential clients on the phone to discuss their specific needs and provide a tailored solution. This personal touch can make a significant difference in converting leads into paying clients.

Capitalizing on the Holiday Season

As the conversation shifted toward the holiday season, Jackson emphasized the opportunity this time of year presents for cleaning companies. Gift-giving and festivities create a unique chance to offer special deals and promotions. He suggested using a “buy one, give one” approach, where clients get more for their money, and you increase the likelihood of turning them into recurring clients.

Additionally, Jackson highlighted the importance of sharing posts related to year-end parties and employee celebrations. These posts can help showcase your company’s culture and connect with potential clients on a more personal level.

In conclusion, as the holiday season approaches, cleaning companies can take advantage of the increased activity on social media to boost their online presence and attract new clients. By finding the right balance and turning engagement into leads, your cleaning company can end the year on a high note.

Remember, the key to success in social media is consistency, personal engagement, and adapting to the needs and preferences of your potential clients. So, whether you’re just starting or looking to enhance your online presence, now is the perfect time to take action and make your cleaning company stand out during the holiday season.

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