Episode 1198 – Top 5 Countdown: How to Get 5 New Cleaning Accounts for a Brand New Company in 2 Days
How to Get Five New Cleaning Accounts in Two Weeks
The Importance of Getting Clients Fast
The Power of Cold Outreach
Mike’s first piece of advice is to think big but act strategically. To land five accounts in two weeks, you need to reach out to 10 to 15 potential clients and expect that only one in three will be a good fit. This means you’ll likely have to contact around 450 people in two weeks to get five clients. While this sounds like a massive number, it’s totally doable with the right mindset and strategies. The goal is not to get discouraged by all the rejections. Instead, it’s about pushing forward and finding those people who are ready to buy now.
Mike explains the process using his “TIME” method: Telephone, In-person, Mail, and Email. While direct mail and email campaigns can be effective, Mike suggests that telemarketing is likely the most efficient option for someone on a tight budget with limited time. Even though cold calling can be tough, Mike says it’s one of the fastest ways to generate leads, especially for commercial cleaning services like Janice’s. It’s all about getting in touch with the right people who need your services right now, not just when it’s convenient for you.
Telemarketing: Be Persistent, Be Human
When it comes to telemarketing, Mike shares several tips to make cold calls more effective. First, use a “pattern interrupt” to catch the person’s attention—don’t start with a boring pitch! Instead, try something unexpected like, “Hey, what’s going on?” This simple change helps break the ice and opens up a conversation. Then, ask for help instead of making a hard sell. People love to feel needed, and if you approach them with genuine curiosity about their business, they’re more likely to engage.
Finally, Mike advises making an offer that’s too good to ignore. Whether it’s a free consultation or a special deal, it needs to feel like a no-brainer. And if they’re still not interested? Keep moving forward—telemarketing is all about volume, and persistence is key. Janice, who’s willing to wake up at 3:45 a.m. to work on her business before her kids wake up, is the perfect example of what it takes to succeed with this strategy.
Looking Beyond the Sales Pitch: Building Real Relationships
Mike wraps up the conversation by emphasizing that building relationships should always be the ultimate goal. Yes, it’s great to get those quick wins, but what’s even better is establishing a network of potential clients who will keep coming back when they’re ready. Mike shares his personal approach: provide value and give without the immediate expectation of a sale. Over time, this builds trust, and when the need for your service arises, you’ll be top of mind.
Janice, who’s been working hard to balance business and family life, walks away from this episode with practical tools and a renewed sense of clarity. By following the steps laid out in this conversation, she’s set to tackle the next few weeks with confidence and persistence.
Mike reminds the Cleaning Nation that entrepreneurship is all about hard work and relentless effort. Whether you’re a stay-at-home mom like Janice or anyone looking to grow a cleaning business, the key to success is always going the extra mile. You might not get all five accounts right away, but with time and effort, you’ll get closer every day.