Episode 760 – Tips for When You’re First Starting Out
Branding Isn’t a Priority When You’re First Starting Out
With Tyler just starting out, he’s trying to figure out the best way to build up his clientele and is wondering if branding is the best route for that. This is a super common question we get from people just starting out. They are in this space where they don’t have clients yet, so they want to start creating awareness, but they aren’t sure what comes first. What we have learned in many years of coaching people starting cleaning businesses is that people are much less worried about recognizing your name on a billboard and more worried about what you can do for them. If you can get their ear and make a connection, be reliable, follow through and do a great job, chances are they are going to want you to come back. It’s as simple as that. And from there, you start to get referrals and good reviews and all the good stuff that leads to your business growing, but initially, you are basically looking for someone to say yes to putting some money in your pocket.
First, Understand Who Your Client Should Be
Add Value But Make Sure it Benefits You Too
Final Takeaway: When you are first starting out, get clear on what kind of clients you want to attract, then get to work finding them.
Want to know more about these tools and what you can do to get out of your own way and improve your mindset? Go to growmycleaningcompany.com to listen to our FREE webinar or growmycleaningcompany.com/talk and book a call with one of our coaches. They will get you set up with all the tools, systems, and more to build the business you’ve always wanted.