Episode 877 – Tips and Tricks for Nailing Down Your Target Demographic : Episode877
Don’t Skip Over the Most Important Step
Market with Your Head Not With Your Ego
When NOT to be Found
Another interesting thing to think about when it comes to narrowing down this niche audience is to ask yourself who is NOT my audience. There might be services that are very similar to those you offer but they aren’t exactly like you. For example, you may do full house cleanings not apartment cleanings, or move in move out cleans. So when those keywords are searched, you want to make sure you’re NOT being seen in the results. Because that’s basically just money going down the drain if half the people who are seeing your ads are those looking for a service you don’t provide. These keywords are called negative keywords, and they are good to know to avoid this situation from happening.
Final Takeaway: Getting clear on exactly who you are targeting isn’t only time effective, it’s much more cost-effective when it comes to advertising.
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