Episode 818 – This Isn't Your Mom’s Marketing Strategy: Episode 818
Effective Marketing is Understanding Human Behavior
How to Use this With Current Clients
Nice Doesn’t Sell
Thou Shalt Not Be Boring
When it comes to marketing, the cardinal sin you can commit is to be boring or run-of-the-mill. Marketing today is too competitive to be successful with a forgettable approach. As an exercise for this, Google your industry. If you are a janitorial service, Google janitorial services in your area and start to see what your competition is doing. Write it down and become familiar with it. You’ll quickly start to see how similar they all are to each other. Once you see what they are doing, make a commitment to yourself that you aren’t going to do any of the things they are doing in terms of marketing. That you are going to set yourself a part in a memorable way to get clients to notice you.
Final Takeaway: Understand your ideal client, advertise to THEIR pain, and don’t be boring.
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