Episode 817 – The Tool You May Not Be Using That Could Double Your Marketing Efforts: Episode 817
The Power of Google Ad Words
How Performance Max Works
Tips for Sucess
When you are setting up your ads, Google is going to ask you for your website. When you give them your website, you’ll want to exclude some of the pages on your website that doesn’t give your leads the exact information you want them to see as a cold lead. You can also give Google email lists of people who have interacted with your brand. And you can give the different email list values. In the cast of Grow My Cleaning Company, the list that joined our program is much more valuable than the list that only watched a webinar. But Google takes both and learns about the behavior of those potential customers and targets them more effectively.
Final Takeaway: Performance max is an amazing tool for marketing effectively through Google ad words. If you are a commercial cleaner, this is a tool you should definitely be using.
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