Episode 1011 – The Surprising Hack for Customer Retention and More: Questions from a Facebook Live
Introduction:
Start with a Strong Sales Process:
Set Realistic Expectations:
Consistent Fulfillment of Promises:
Insights from the Podcast:
The podcast also addressed other crucial questions relevant to cleaning company owners:
1. How to Get Cleaners to Care About Maintaining Standards:
It’s important to set reasonable standards that both your clients and employees can understand.
Focus on making clients feel great about the cleaning, not striving for perfection.
Hire employees with core values that align with your company’s mission and goals.
2. Pricing Formulas for Quotations in the Cleaning Industry: Pricing should be based on the cost of goods sold (labor, payroll tax, workers comp) and desired profit margin.
A suggested formula is to multiply the cost by two to achieve a 50% Cost of Goods Sold and 50% for profit and overhead.
3. Building a Strong Online Presence for a Cleaning Business: Before focusing on an online presence, define your business goals and understand why you want to build an online brand.
Realize that having a large following doesn’t necessarily equate to a successful cleaning business. Focus on growing your cleaning company first.
4. Hiring Floaters to Cover Cleaning Shifts: Ensure you have the right number of cleaners before hiring floaters. Floaters can be hired when you have a surplus of interested employees, and they can act as backups.
Compensation for floaters can vary, but it’s essential to set clear expectations.