Episode 1272 – The Relationship Secret That Grows Cleaning Businesses Fast
Struggling with commercial cleaning bids or scared to walk into businesses? You’re not alone! In this episode, Mike Campion and Lindsay tackle real questions from cleaning business owners about how to price commercial jobs and overcome fear of cold outreach. Mike shares his dead-simple formula for profitable bids and explains why square footage can lead you astray. He also dives into the mindset shift needed to win big commercial clients — spoiler alert: it’s all about relationships, not sales. Plus, learn creative ways to stand out (like sending “lumpy mail”!) and why switching from residential to commercial isn’t always the magic fix. Tune in for straight talk, a few laughs, and real-world tips that work.
How to Bid Without Losing Your Shirt
In this episode, Mike Campion breaks down a common pain point for cleaners — how the heck to price a job. Jessie asked about bidding on a nail and hair salon, and Mike jumped right in. Instead of using square footage, which he compares to picking a date by just height and weight (yikes!), Mike says to use cost of goods sold. His rule? You should make sure you’re charging enough to cover about 45% in cleaning labor, 25% in expenses, and keep 30% for yourself. Easy math, happy wallet.
Commercial vs Residential: Don’t Chase Shiny Objects
Lots of folks want to jump into commercial cleaning, thinking it’s the golden goose. Mike’s take? If you’re rocking residential already, don’t switch just because it looks shinier. Going from zero to a million in any business is tough, and switching lanes too soon can actually slow you down. Focus is king — just like he focused on one amazing wife instead of dating the whole planet.
Afraid of Walking In? You’re Not Alone
Amy said walking into businesses to pitch is scary. Mike gets it — and he says that’s totally normal! He reminds us that commercial cleaning is about building relationships, not selling on the first try. It’s like dating: don’t pop the question on date one! Just say hi, be real, and show up a few times. That’s how trust gets built — and that’s when people start saying yes.
Lumpy Mail and Other Weird (But Fun) Tricks
If walking in isn’t your thing, try something else! Mike suggests sending “lumpy mail” — packages that are fun or goofy to get people’s attention. You don’t need to be pushy, just memorable. Build that relationship one friendly moment at a time. When they’re finally ready to hire a cleaner, they’ll think of you first.
Want Help? You’re Not Alone!
Mike wraps up with this: if you want to grow your cleaning business, you don’t have to do it alone. Whether it’s figuring out pricing, getting more leads, or deciding between commercial and residential, he and his team are here to help. You can even hop on a free call with them to get a plan. Just like dating, it’s all about building something that lasts.