The #1 Marketing Mistake Cleaning Business Owners Make: Episode 1267

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Episode 1267 – The #1 Marketing Mistake Cleaning Business Owners Make

In this episode, Mike Campion teams up with marketing guru Jackson Pinkoski to talk about why cleaning business owners must diversify their lead sources. They bust the myth of the “magic lead machine” and show why relying on one platform—like Facebook or referrals—can leave you high and dry. Mike shares how testing, tweaking, and tracking your marketing over time builds real results. You’ll learn how to focus on the data (not the drama) and why slow months aren’t failures—they’re part of the game. If you want to grow a steady stream of clients without the stress, this episode is for you!

Don't Put All Your Eggs in One Basket

Mike Campion and Jackson Pinkowski dropped some truth bombs on the latest episode of Grow My Cleaning Company. Their big message? Stop relying on just one way to get new clients. Whether it’s Facebook ads, local service ads, or referrals from friends, you’ve got to mix it up. If one lead source dries up, you don’t want to be stuck with zero options. Think of it like building a team—more players means more chances to win.

The Magic Box Doesn’t Exist

Everyone wants a “magic lead machine” that pumps out perfect clients just by throwing money at it. But Mike says that’s a fantasy. Real marketing takes work. You test, you tweak, you learn. Some months are hot, others are slow. That’s totally normal. The key is to keep trying different things until a few solid sources start working over time.

It’s All About the Long Game

Jackson compares marketing to riding a rollercoaster. Some ads work fast, others take a month or two to kick in. And even the best ones can slow down sometimes. That’s why smart owners test lots of stuff early—so when one thing slows down, another can pick up the slack. They call it “digging your well before you’re thirsty.” Pretty smart, huh?

Focus on Facts, Not Feelings

Mike and Jackson both agree: most people quit too early. They try something once, get a few “meh” results, and call the whole thing a failure. But if you actually look at the data, you might have something good going. Maybe you got five leads and three were grumpy, but two turned into long-term clients. That’s a win! Ignore the drama—look at what’s really happening.

Build a Marketing Machine That Lasts

In the end, Mike says you’ve got to treat marketing like building a money machine. You put in time and cash now to create something that gives you clients every month. And if you’re smart with testing, tracking, and setting the right expectations, it will work. Want help? Mike and his team are always down to jump in and help cleaning business owners build the company they deserve.