Episode 1300 – The #1 Killer for Marketing in Cleaning Company Owners
In this episode, Mike Campion and Jackson Pinkoski dive into the real reason most cleaning company marketing fails — and it’s not what you think. Spoiler: it’s all about data (or the lack of it). They unpack why guessing doesn’t work, how to set real expectations, and what it takes to make your marketing “unreasonably” successful. You’ll learn how to track what matters, test smarter, and stop blaming Facebook ads for bad results. If you want real marketing wins that last, this episode’s for you. Let’s stop hoping and start knowing what works!
Why Your Marketing Isn’t Working (And How to Fix It)
Cleaning Nation, ever felt like you threw $500 into Facebook ads and got nothing but crickets? Mike Campion and guest Jackson “Pinky” Pinkoski say you’re not alone. The problem isn’t just the marketing tool — it’s that most owners don’t know what data to track. They jump in hoping for quick wins, without knowing what success even looks like. When leads don’t turn into clients, we blame the ads instead of checking our own game plan.
Stop Guessing, Start Tracking
Mike and Jackson agree: if you don’t track your results, you’re just guessing. And when we guess, we give up too soon. Whether you’re handing out flyers or spending on social ads, you’ve got to know how many people saw your offer, how many called, and how many turned into paying customers. That’s your data. Without it, you’re flying blind — and probably crashing.
Set Real Goals, Not Magic Ones
Let’s be real: 3 leads won’t equal 3 sales. Jackson says to write out your goals and work backward. Want 3 new clients? You might need to talk to 30 people. Plan for the work it takes — not the perfect outcome. Mike adds that your offer needs to be unreasonably good — something so awesome, it’d be wild to say no. That’s how you stand out.
Marketing Is a Test, Not a Lottery
You’re not buying a winning ticket. You’re running a science experiment. Test your ads. Track your results. If something doesn’t work, learn from it — don’t quit. Jackson says the real winners aren’t the ones who got lucky. They’re the ones who stuck it out, got smarter, and adjusted based on real numbers, not feelings.
Make It Unreasonable to Fail
Here’s the magic question: “What would I have to do to make it unreasonable for me to fail?” That might mean giving a crazy-good first-time deal, calling more leads, or showing up in more places. Scary? Maybe. But success loves bold moves. So stop wishing, start testing, and go build that cleaning empire.