Episode 1238 – Stop Chasing Clients & Make Them Come to You – A Classic Replay
From Ministry to Cleaning Business
Luke Embry, founder of CleanRight Crew, didn’t start out in the cleaning industry. His journey began as a full-time pastor, planting a church in Lexington, Kentucky. But as he looked for ways to support ministry efforts and help others in his community, he realized that owning a business could be a game-changer. That’s how CleanRight Crew was born—a company with a mission not just to clean, but to make a difference.
A Business with a Bigger Purpose
CleanRight Crew isn’t just about mops and buckets—it’s about people. Luke partners with Kentucky Refugee Ministries to provide job opportunities for refugees who are building new lives in the U.S. He believes that business should have a purpose beyond profits, and that belief is woven into every aspect of his company.
Cracking the Code on Growth
With his company up and running, Luke is focused on growing strategically. He landed his first contract with a bank and wants to expand into cleaning more bank branches. But instead of blindly chasing leads, he’s learning to attract the right clients by creating value first. By networking, building relationships, and positioning himself as an expert in his niche, he’s making it easier for clients to come to him instead of the other way around.
Building Relationships, Not Just Sales
Luke’s biggest takeaway? The key to success isn’t just getting contracts—it’s about serving people and solving their problems. Whether it’s offering a free service, providing industry insights, or just showing up and helping, his strategy is all about giving first. This mindset shift is helping him stand out in a crowded industry and build a company that people trust.
The Power of Community
This replay reminds us that business isn’t just about making money—it’s about impact. Luke’s story is proof that when you focus on helping others, success follows. If you’re looking for ways to grow your business with purpose, take a page out of Luke’s book: find a niche, serve your audience, and build relationships that matter.