Jered discusses the importance of positioning in marketing and the role of messaging in creating a strong position in the market. He uses the example of being nice versus being boring, stating that people often mistake being boring for being nice, which can lead to a weak position in the market. Jered stresses the importance of being able to identify and communicate one’s unique value proposition to stand out in a crowded market.

Next Jered relates this to his personal experience in college, where he felt the need to stand out in a dress code environment to be noticed by women. He did so by going against the dress code and experimenting with different hairstyles and clothing. This helped him to stand out and attract the attention of those he wanted to attract. He encourages businesses to do the same by finding their unique angle and using it to differentiate themselves from their competition.

A strong position in the market is essential to business success, and that businesses can achieve this by identifying and communicating their unique value proposition. Jered encourages businesses to experiment with different messaging and techniques to find their unique angle and stand out in a crowded market.