Episode 551 – Sell Your Cleaning Company for Top Dollar
Selling Gets Easier and Easier:
WHEN to prepare your business for sale:
HOW to sell your cleaning company for top dollar:
A lot of this is going to sound SUPER familiar! You have actually been preparing your business for sale to the degree you have been implementing the Clean Profit Method!
Tracking Money
- We teach the 50/30/20 breakdown: 50% is cost of good sold, 30% is overhead, and 20% is profit. The easiest way to do this is to just double your cost and that will leave room for profit and overhead.
- IN the business (no cash)- not just for buyer, but for YOU
- Track every dollar HONESTLY IN the business
- Every dollar you make should be worth 2-4 dollars when you sell
- Employees that see you steal from the government will steal from you
- Keep an eye on addbacks (salary, cell phones, auto, house rent, eating out, travel, computer equipment, etc)
- Allows you to have a CLEAR picture of your business
Client attraction systems
- Leads/ Bids/ Sales for EVERY test that worked and did NOT work!
- How to SCALE by turning up the traffic dial
- MULTIPLE traffic dials (No more than 15% for ONE client)
- Assets you have build
- Email and text list
- Online following (podcast downloads, YouTube subscribers, IG & FB Followers, etc)
- NOTE: You can contract your services to continue creating content for additional money!
Employee attraction systems
- Applicants/ Interviews/ Starts for EVERY test that worked and did NOT work!
- How to SCALE by turning up the traffic dial
- MULTIPLE traffic dials (No more than 15% for ONE client)
- Assets you have build
- Email and text list
- Online following (podcast downloads, YouTube subscribers, IG & FB Followers, etc)
NOTE: You are selling two things CERTAINTY (just covered) and COMMUNITY (coming up)…
Core Values
- The first sale is to your customers, the next is to your employees and the ultimate is to your buyer
- YOU, your customer AND your business buyer buy on emotion and back it up with logic. Your CULTURE is what makes them WANT it, the money above gives them the logical “excuse” to pay for it!
- This is your Unique Selling Proposition
- Your books will be WAY BETTER than everyone else, but your buyer believes he or she can “fix” the finances
- They KNOW they can’t create a culture like you have!
- Your culture is what creates the final piece in the puzzle which is…
Automation
- Jobs sell for very little- businesses sell for a TON
- Now that the numbers beat your competition and your culture makes them WANT it, the promise of not having to work makes YOUR business COMPLETELY irresistible
- They have been told starting a business (also your competition) isn’t profitable for YEARS and they will have to work ridiculous hours to be successful
- Telling buyers I rarely came into the office made it SO ATTRACTIVE!
- A profitable/ automated business has NO pressure to sell so you won’t fall into the “checking out during escrow” trap
To sum it up, if you just build your business according to the Clean Profit Method it will automatically be of the highest value! Investing in yourself is a value you can keep AFTER the sale! Building these systems is going to ensure you are able to not only sell for top dollar when the time comes, but to have a business you LOVE, you are PROUD of and that makes MONEY between now and then!
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