Episode 1234 – Reset Your Success Thermostat and Unlock Your Business Potential
Your Mindset Controls Your Success
In a recent episode of the Grow My Cleaning Company Podcast, Mike Campion and guest Suzanne Bandic discussed an important concept: the “success thermostat.” This idea, originally from Dr. Maxwell Maltz, explains how people unconsciously set limits on their success. Just like a home thermostat adjusts to maintain a set temperature, people tend to return to their “normal” level of success—even if they temporarily earn more or less. If someone doesn’t believe they deserve more success, they’ll find a way to bring themselves back down.
Why We Stay Stuck
Suzanne explained that this success thermostat is often shaped by upbringing, environment, and self-image. Many cleaning business owners, for example, may struggle to grow beyond a certain revenue point—not because they lack skill, but because their inner beliefs hold them back. Mike shared examples of business owners who increased profits but then felt uncomfortable and sabotaged their progress. This pattern repeats across all industries and income levels.
Three Steps to Raise Your Thermostat
Suzanne offered three simple ways to reset your success thermostat. First, change your self-talk. Pay attention to the negative things you tell yourself and reframe them in a more positive way. Second, visualize success. Spend just one minute a day picturing yourself at the next level. Third, take action that aligns with your new identity. Ask yourself, “What would a successful business owner do?”—and then do it.
Surround Yourself with the Right People
Mike emphasized the power of community. If you spend time with people who think small, it will be hard to think big. But if you surround yourself with successful, motivated people, their mindset will influence yours. This “cheat code” can make success feel more natural, helping you push past old limitations.
Take Action Now
If your self-image doesn’t match your goals, it’s time to adjust your thermostat. Start small—change your thoughts, visualize success, and take action like the person you want to become. As Mike says, don’t just listen to good advice—do something with it! If you’re ready to level up, get around the right people and take the next step toward your goals.