Episode 1295 – Referrals That Work: The System Every Cleaning Business Needs
In this episode, Mike Campion and Tracey Thompson dive into the power of referrals—and how most cleaning business owners are doing it all wrong. They explain why referrals aren’t about begging but about building real relationships that lead to long-term success. You’ll learn how to shift your mindset, create a simple system, and start asking (and giving!) the right way. Plus, Mike shares why referrals alone won’t grow your business—and what to do instead. Whether you’re brand new or scaling fast, this episode is packed with real talk and practical steps to get better clients and even better team members. Tune in and steal their referral secrets!
Stop Waiting—Start Asking!
Mike Campion and Tracey Thompson teamed up on the latest episode to talk about one of Mike’s favorite ways to get new clients—referrals! But before you start thinking, “Oh no, I don’t want to beg for business,” take a breath. Mike wants you to know that asking for referrals isn’t begging—it’s helping. When you do it right, you’re not taking from people. You’re offering to serve more folks just like them.
It’s All About People
Tracey kicked things off by reminding us that referrals are about building real relationships. This isn’t just some sales trick—it’s about caring. If you want more referrals, treat people like people. Ask in a friendly, helpful way. Don’t show up once a year just to say, “Hey, gimme names.” That’s weird. Show up with love, value, and real human connection.
Make It a System, Not a Guess
Mike jumped in to say that most folks don’t have a referral problem—they have a system problem. If you don’t have a plan to regularly ask for referrals, you’ll keep missing out. Mike recommends building a simple system where asking becomes part of your regular conversations—early and often. No awkwardness, no pressure, just good business.
Give First to Get Later
Want referrals? Start by giving them. Mike explains that when you help others connect with great people, they naturally want to return the favor. That’s just how the world works. If you’re generous, kind, and serve others, you’ll build a network that actually wants to help you grow.
Bonus: Referrals Aren’t Just for Clients
Tracey drops one more golden nugget—referrals aren’t just for getting customers. You can use them to find amazing employees, partners, and even mentors. So widen your view. Your next rockstar hire or big opportunity might be one good conversation away.