Episode 1206 – Raising Prices and Trusting Your Team: Marty’s Key to Business Success
The Journey to Business Ownership: Marty's Story
Facing Challenges: From Overwhelm to Ownership
The Turning Point: Getting Help and Gaining Clarity
Key Changes: Focusing on Leadership and Trusting His Team
The Power of Price Increases and Embracing Change
One of the biggest changes Marty made was raising his prices. Like many business owners, he was initially scared of losing customers, but after some coaching, he learned that increasing prices could actually improve his business. Marty was able to raise prices, grow his revenue by $20,000 a month, and increase his profit margin. He even learned that by servicing fewer customers, he could make more money. It wasn’t easy, but Marty’s story shows that having tough conversations—whether with customers or within the business—can lead to huge rewards.
Marty’s journey proves that success isn’t just about working harder; it’s about making the right decisions, trusting your team, and being willing to make tough choices. If you’re stuck in your business, take a cue from Marty: get the help you need, make the tough changes, and don’t be afraid to put yourself first.