Mike and Callum discuss the differences between residential and commercial cleaning in terms of sales cycles and online marketing. Mike notes that many cleaning business owners believe that the grass is always greener on the other side, thinking that if they could just switch to commercial cleaning, it would solve all their problems. However, he argues that there are strengths and weaknesses to both residential and commercial cleaning, and it is important to understand these differences before making any decisions.

Callum notes the difference in sales cycle can be attributed to the purchase intention of the clients. Residential clients are more likely to experience the need for cleaning services on a daily basis, whereas commercial clients may only experience this frustration once a week. Therefore, creating content for online marketing should take into consideration the frequency and intensity of the purchase intention of the target audience. For residential cleaning, an “always on” approach can work well, while for commercial cleaning, a more targeted and strategic approach is necessary.

Overall, understanding the differences between residential and commercial cleaning is crucial for any cleaning business owner. While the grass may seem greener on the other side, each has its own strengths and weaknesses, and a tailored approach to online marketing is necessary for success.