Episode 1159 – No More Excuses: Why Every Cleaning Biz Needs Marketing
Hats Off to Marketing
Mike Campion and Jackson Pinkoski, or as Mike likes to call him, “Pinky Pinkoski,” kicked off their latest chat with a bit of baseball banter. Jackson’s got a soft spot for the Milwaukee Brewers and the LA Dodgers, which makes for an interesting collection of hats. Even though Mike’s more about cleaning businesses than baseball, he couldn’t help but dive into the hat talk before getting to the real meat of the conversation: marketing.
Step Out of Your Comfort Zone
Mike jumped from hats to a more serious point—stepping out of your comfort zone. He explained that business owners often focus on what they’re already good at instead of tackling areas that need growth. Sure, leveling up from an 8.5 to a 9 in sales sounds nice, but it’s tougher and less impactful than improving from a 2 to a 6. The takeaway? Don’t just do what you like or are comfortable with; do what your business needs to grow.
The Myth of "I'm Not Good at Marketing"
Mike passed the mic to Jackson, who busted the myth that some people are just “born” good at marketing. Spoiler alert: They’re not. Jackson wasn’t born a marketing whiz; he got there by being curious and interested in human behavior. Mike emphasized that the real issue isn’t being bad at marketing—it’s not being interested in it. If you care about something, you’ll get better at it. The key is to shift from saying, “I’m not good at marketing,” to “I haven’t been interested in marketing…yet.”
You Don’t Need to Be an Expert
Jackson reminded everyone that you don’t need to be a marketing guru to get results. Just like Mike’s wife, who’s not a pro hairstylist but still cuts his hair to his liking, you only need to be good enough to meet your business needs. You don’t need to be on Jackson’s level; you just need to know what works for your cleaning company. The goal isn’t to impress other marketers; it’s to get the leads and sales your business needs.
Marketing Is Always Changing, But People Aren’t
Finally, Mike and Jackson hit on a critical point: marketing tools and platforms may change, but the fundamentals of human behavior don’t. Whether it’s a website, social media, or good old-fashioned door hangers, the principles of marketing remain the same. Understand who your customers are and what they need, and you’ll succeed—no matter what the latest marketing trend is. The bottom line? Focus on the basics, stay curious, and your business will grow.