The cool thing about client attraction is we make it more complex than it needs to because there’s so much bad marketing out there. First let’s try to avoid this type of thinking, which is pretty common, such as “How do I trick my customer into doing what I want them to do?” or “How do I get people to like and pay attention to me?” or “How can I convince people to give me money? “

Instead, start with “Who’s my perfect prospect?”. Then “What problem do I need to solve in their life?

For example, say my goal is to solve more people’s problems and to help more people with marketing. It’s really easy because the quickest version of marketing is just to do it for free. You don’t have to do it for free but it’s quick and easy, right? If you’re wanting residential clients, and your goal is to get moms of two or three kids with pets, a husband and a household, and you are giving them the gift of three to five hours a week back and feeling happy with their home. Your goal is then “how can I give this to people and serve enough people that the market will come to me?”