Episode 695 – Niching Down Your Cleaning Company Clientele AND Your Team Culture
Demicka's Journey in Resounding Troubles
Demicka started her cleaning journey in April 2020. She took charge of her own course of life when hit by resounding health troubles. After serving for 22 long years in the medical field, Demicka’s dark day arrived when she had to support a patient in Code Blue, i.e., a patient in acute distress. When providing the emergency medical help, she became Code Blue herself.
With elevated blood pressure, spending a night under observation, getting stress tests, and having a wrong stream of treatments, she ended up in a coma. After a spate of massive heart surgeries, she found herself unable to shoulder the heavy workload like before. Pushing a cart of 100 to 145 pounds was an impossible deal for her. Thus, she found an alternative way to serve people, and the Heart and Mind Cleaning Service came into existence.
Heart and Mind Cleaning – The Motto Behind It
What Went Wrong in the Path of Growth?
The Solution on Boarding the Right Employees
On discussing the problem with Mike, he pinpointed the flaws. He suggested that commercial and residential cleaning jobs are good in their own ways, but doing them together can turn out a hustle. First, she needs to fix one territory and seek to hire workers that specialize in these areas. If she calls her staff on board because she needs some random cleaning jobs done, she’d eventually turn off employees with good caliber. To hire good-caliber workers, it’s crucial to know the clients. She needs to fix her client preferences.
Secondly, in a for-profit business, like cleaning, one should pay the wage based on the worker’s service. A company needs to understand its workers and what service they bring and set fair pricing based on that. Hiring lazy, money-minded workers won’t help.
Demicka's Learning and Verdict
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