Episode 265 – Maximizing Your Bid Package
How to Create Killer Cleaning Bids that Close More Sales
Today we’re talking with Jesse Haag!
Jesse was looking for how to create more successful bids. Now, she mentioned early on she was super focused on setting up her LLC, her insurance etc. to get everything ready to go. While this isn’t a terrible idea, I always tell people to remember that NOTHING happens until a sale is made.
For the most part, you should focus on getting someone to actually hand you money to clean for them before you worry about the nitty-gritty details.
But… once you got a business going how do you get even MORE people handing over their money to you?
Resource Alert: How to Market a Cleaning Company https://oldsite.growmycleaningcompany.comhow-to-market-a-cleaning-company/
It comes down to your bidding. You need to focus on creating what I like to call “Shock and Awe” bids that will blow your clients out of the water.
How do you go about creating these kind of bids?
First of all, if you’re doing commercial cleaning you need to deliver these bids in person. You will have a much higher close ratio when you do this. The second thing is to use your lead magnet as part of your bid proposal. If your lead magnet is 5 Things You Must Know Before Handing Your Keys Over to a Cleaning Company, then include those things into your bid.
When someone comes to your website and downloads that lead magnet, you are literally training them on how to buy from you. In that lead magnet you talk about how to only choose a cleaning company that does background checks on their employees, that has insurance, uses a guarantee etc.
In your actual bid, you include all of this in your proposal. This ticks all the boxes you’ve trained your lead to look for and it cements you as the voice of authority even more. Along with these, you should include a case study from a successful client of yours. A case study simply asks what the client’s life was like before hiring you, what made them switch, and how their life has become better thanks to investing in your cleaning service. These case studies speak volume.
Finally, another add-on that makes a bid successful is by blowing away the competitors when it comes to references. Most competitors will include just 3 references if they include any at all. Go the extra step and include 20+ references in your proposal.
There is one last thing I’ll add to making a killer bid proposal. That is including a list of things you are going to do for them, but also a list of things you will NOT do for them. By including a list of items you will not do for the client, you prevent scope creep from seeping into the job. When they ask you to do something, you can say yes but that is not included in the contract and upsell them on that thing.
Resource Alert: How to Create a Lead Generator Machine WITHOUT Cold Calling https://oldsite.growmycleaningcompany.comaccept-work-outside-niche/
It makes you stand out as a professional and with everything else included in the proposal, you become the obvious choice for any reasonable customer.
Alright, let’s dive into the Lightning Round!