Mastering Your Self-Narrative to Build a Thriving Business: Episode 1200

Episode 1200

Mastering Your Self-Narrative to Build a Thriving Business: Episode 1200

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Episode 1200 – Mastering Your Self-Narrative to Build a Thriving Business

The Power of Your Self-Narrative in Business

In the latest episode of the Grow My Cleaning Company podcast, Mike Campion and implementation coach Suzanne Bandick dive into a topic that every cleaning business owner should pay attention to: your self-narrative. Suzanne explains how the stories you tell yourself shape your life and your business, for better or for worse. From feeling like a hero to falling into the victim trap, your narrative affects everything—so it’s crucial to be aware of it and learn how to craft a story that propels you forward.

Hero or Overcomer: Are You Creating Challenges?

The first type of narrative Suzanne talks about is the “hero” self-narrative, where you focus on the challenges you’ve overcome. While it’s important to recognize your triumphs, Suzanne cautions that business owners sometimes create or search for problems just to feel like they’re overcoming them. Constantly battling problems can give a sense of accomplishment, but it’s also exhausting. Instead, it’s about being mindful of whether you’re adding more challenges for the sake of keeping that “hero” story alive.

Victim Mentality: Who’s In Control?

Next up is the “victim” narrative. This is when everything seems to be happening to you, whether it’s bad employees, a tough economy, or government regulations. The problem with this narrative is that it robs you of control. When you believe things are happening to you, it’s easy to feel helpless. But, as Suzanne explains, you always have the power to choose your response. Switching out the victim mindset for one that focuses on what you can do—no matter the circumstances—puts you back in the driver’s seat.

The Savior Complex: Help Others, but Not at Your Expense

A common self-narrative for many business owners is the “healer” or “savior” story. These are the people who want to help everyone, often to the detriment of their business. Suzanne highlights how this mindset can lead to burnout, as it’s easy to try and save employees or clients who aren’t a good fit. It’s important to remember that you can’t help others if you’re not taking care of yourself and your business first. Sometimes, letting go of people who aren’t right for your team or company can actually be the best way to help everyone move forward.

Choose Your Story for Greater Success

Finally, Suzanne shares some of her favorite self-narratives: the “successful person” narrative and the “I always get what I want” narrative. These focus on believing that success is inevitable and that you’ll find a way to make things work. By framing every setback as a step toward success, you build resilience. Instead of seeing failures as defeats, successful people use them as opportunities to learn and grow. The key is to choose a narrative that aligns with where you want to go. When you believe in your own success, you make it easier to achieve it.

In the end, as Mike and Suzanne both agree, the stories you tell yourself are incredibly powerful. If you want to change your business and your life, it starts with changing your narrative. Awareness is the first step, and once you realize the stories you’re telling, you can choose to rewrite them in a way that serves you better.

Episode 1200