Episode 1031 – Mastering Organic Marketing with Facebook Groups for Cleaning Companies
In this podcast episode, Mike Campion delved into the world of organic traffic and how cleaning company owners can harness its potential. Jered, a seasoned marketer, joined the conversation to share insights on navigating this terrain. This blog post summarizes the key takeaways from that insightful podcast.
Organic vs. Paid Traffic
The discussion began with an exploration of the fundamental difference between organic and paid traffic. Organic traffic, as Mike explained, is the free, natural traffic that comes to your business without advertising expenditure. It’s all about using platforms like Facebook, Google, and Nextdoor without shelling out money for ads.
Leveraging Free Platforms
Jered emphasized the importance of setting up profiles on various free platforms. These include Facebook, Google, and Nextdoor. By creating a presence on these platforms, you increase your chances of being discovered by potential customers. However, having a profile alone isn’t enough; you need to actively engage and add value.
Engaging in Facebook Groups
One effective strategy, according to Jered, is to participate in Facebook groups. These groups are excellent for engaging with your local community. However, Jered advised against using them solely for self-promotion. Instead, focus on being helpful and offering value. This approach not only endears you to group members but also aligns with the group’s rules, as many groups prohibit self-promotion.
Building a Positive Online Presence
Your profile is your online identity, so it’s crucial to make it appealing. Make sure your profile features engaging content that showcases your expertise and the value you bring to your community. For example, share tips, tricks, and valuable information related to cleaning services. This content can act as a funnel, drawing interested users to learn more about your services.
Taking Conversations Offline
Mike and Jered emphasized the importance of moving online conversations offline. Establish connections and build relationships with users in these online communities. This can be achieved by directing people to your profile, where they can learn more about your business. This helps convert potential customers into followers who want more of what you have to offer.
Summing It Up
The podcast discussed how cleaning company owners can tap into the world of organic traffic. By actively engaging in online communities and providing value, you can attract organic traffic to your business. Keep your online presence appealing and focus on building relationships with potential customers. Remember, the goal is to make your online identity an enticing portal for users to explore what your cleaning company has to offer.