Episode 731 –Marketing Myths, How to Avoid them and What to do Instead
Myth #1: Hiring Someone WIll Solve all Your Problems
Myth #2: You Should be Marketing to Everyone
Myth #3: Good Marketing Means Telling People Why Your Business is Amazing
There is a misconception that, when selling your business to a potential client, it is good practice to point out all the amazing things your business does. Ie. We have won such and such award, we use green products, our cleaners will do xyz. In reality, those clients want to hear about what you are going to do for them. How are you going to benefit THEIR life when they use you as their cleaner?
A great way to make that shift is to use the ‘so that’ phrase. We do this thing in our business ‘so that you don’t have to take valuable time out of your day to get it done’ or whatever that phrase may be. But that can be a powerful way to speak to your audience in a really connecting way.
Myth #4: “Professional” Marketing is in Vogue
Myth #5: Put a “Free Quote” at the Top of Your Website
Want to know more about these tools and what you can do to get out of your own way and improve your mindset? Go to growmycleaningcompany.com to listen to our FREE webinar or growmycleaningcompany.com/talk and book a call with one of our coaches. They will get you set up with all the tools, systems, and more to build the business you’ve always wanted.