Episode 1203 – Marketing Myths Busted: Why Data Beats Drama Every Time
Marketing Decisions: Data vs. Drama
Mike Campion and Jackson Pinkoski are back in this episode, with Jackson just returning from Japan! While Jackson might share some travel stories, the focus of today’s chat is about using data—not drama—to make marketing decisions. Mike explains that great marketing starts with understanding the numbers. Without solid data, even the best marketers can struggle to make informed decisions, and that’s where tracking comes in.
Understanding Marketing Numbers
Mike shares an example from a call with a client who was upset about a drop in her close rate after switching from giving bids over the phone to doing in-person sales calls. Although her percentage of closed deals dropped, her overall sales increased significantly. By tracking the numbers, she could see that her business was actually making more money—even though it didn’t feel that way initially. It’s easy to assume things aren’t working, but looking at the full picture shows the true results.
The Importance of Tracking
Jackson chimes in, emphasizing how easy it is to misinterpret marketing results if you don’t track properly. He recalls a client who thought their Facebook ads weren’t performing, but when they reviewed the data over a longer period, they saw their lead flow was consistent. Jackson stresses that it’s crucial to look at data from a full week or month—not just the past few days—so you don’t make rash decisions based on short-term fluctuations. This kind of data tracking helps you make educated adjustments and avoid unnecessary panic.
Spending Smart to Grow
Mike and Jackson discuss the concept of Return on Investment (ROI). Mike references marketing expert Dan Kennedy’s idea that it’s not about spending the least to acquire a customer—it’s about being able to spend the most. While spending $10 per lead sounds good, sometimes you need to invest more to see bigger returns. Mike advises that when you’re getting a positive ROI, don’t be afraid to scale up your spending to grow faster. Tracking your results and understanding the full picture will help you grow your business efficiently.
Scaling with Confidence
Finally, Mike wraps up by stressing that tracking helps eliminate the fear of spending money on marketing. Once you see that your investments are paying off, scaling becomes much easier. If something isn’t working, you can adjust, but if it is, you can ramp up your efforts. Tracking gives you the confidence to grow your business systematically, instead of relying on guesswork or emotions. It’s all about using data to make smart, informed decisions and watching your business thrive.