Episode 1235 – Make Your Cleaning Business Website Convert Like Crazy: A Classic Episode
Why Your Website is Failing You
Most cleaning business owners focus on getting traffic—running ads, boosting posts, or trying to rank on Google. But the real problem? Sending that traffic to a website that does nothing to turn visitors into customers. Mike Campion and Jered Robinson break it down: If your site is full of distractions and no clear call to action, you’re wasting time and money. A confused visitor won’t stick around—they’ll leave.
The Key to a Winning Landing Page
A great landing page makes it crystal clear what the visitor should do next. Instead of bombarding them with too many options (social media links, blog posts, “about us” sections), a landing page should have one simple goal. For cleaning businesses, that could be scheduling a call, requesting a quote, or signing up for a free guide. The key? Keep the focus on your customer and what they want—a cleaner home or office and more free time.
Speak to Their Pain, Not Your Services
Most cleaning business websites talk about how great they are. But customers don’t care about your years in business or your eco-friendly products. They care about their own struggles—never-ending chores, lack of time, or a dirty office turning off clients. Instead of saying, “We provide top-quality cleaning,” say, “Take back your weekends. Let us handle the cleaning.” It’s all about shifting the focus from you to them.
The Secret to a Strong Call to Action
If you want people to take action, you need to tell them exactly what to do—and make it easy. Instead of “Get a Free Quote,” try “Get Your Sparkling Home Back in 60 Seconds.” The button text should match what they actually want. For residential clients, offer a simple form to book a call. For commercial clients, a downloadable guide like “10 Ways to Save Money on Office Cleaning” can get them in the door.
Make Your Reviews Work for You
Social proof matters, but generic reviews don’t convince anyone. Instead of “Jered’s Cleaning is great!” highlight reviews that tell a transformation story. If a client says, “Before hiring Jered’s Cleaning, I was overwhelmed with housework. Now, I have time to enjoy my family,” that’s gold. The best testimonials make new customers see themselves in the success story.
Want to supercharge your cleaning business marketing? Start by fixing your landing page—because all the traffic in the world won’t help if your website isn’t built to convert.