Today on the podcast, we have Jered, our in-house marketing wizard here to chat with Mike about something you may not know the power of-LSA ads. LSA ads stand for Local Service ads, and there are some real advantages to using them over other ads, like pay-per-click ads. Listen in as Jered breaks down the pros and the cons to both, and why you should be using both kinds of advertising in your marketing.

When it comes to advertising your business online, you may have come across the terms Local Service Ads (LSA) and Pay-per-click (PPC). These are two popular ways to reach potential customers, but what exactly is the difference between them?

LSAs are a type of ad that promotes your Google My Business listing to local customers searching for specific services. For example, if someone is searching for “cleaning companies near me,” LSAs will show your business listing to that person if you offer cleaning services. The main advantage of LSAs is that they are more visual and include reviews and pictures, which can help potential customers make a decision about your business. Additionally, customers enter your business through the listing, which can make it easier for them to find the information they need and contact you.

PPC ads, on the other hand, are text-based ads that appear in search results. These ads are based on keywords you bid on, so if someone searches for “cleaning services,” your ad might appear if you’ve bid on that keyword. The main advantage of PPC ads is that they can be highly targeted, as you can choose which keywords to bid on and reach people who are actively looking for the services you offer. Additionally, PPC ads can direct customers to a landing page or website, which can give you more control over the customer journey and make it easier to convert leads into sales.

One of the main differences between LSAs and PPC ads is how you pay for them. With PPC ads, you pay for each click, while with LSAs, you pay for each lead. This can make LSAs a more cost-effective option for some businesses, as you only pay when someone expresses an interest in your services. However, PPC ads can be more flexible, as you can adjust your budget and targeting at any time, while LSAs have more restrictions.

LSAs and PPC ads are two popular ways to reach potential customers online, but they work in different ways and have different advantages. If you’re not sure which option is best for your business, it’s worth trying both and seeing which one generates the best results.

Final Takeaway: Before you dive in, make sure you know who your client is and what their pain is and how to communicate it, Without that knowledge, all the ads will be worthless.