Episode 546 – Leave Your Cleaning Company Competition in the Dust
Confidence was a Missing Element:
What Else was Missing:
It All Came Down to 3 Parts:
Breaking Down the 3 Part Framework:
Here’s how I break down the three part framework to a successful business:
- Your Model of the World
- Business Model (the money)
- Client & Employee Attraction Systems (or lack of)
Let’s dive into each of these concepts starting with Your Model of the World:
- You must own your results.
- If you give up- you fail.
- If you place blame outside of your area of influence- you fail.
- If you keep following the methods you have been using, you will keep getting the results you have been getting.
Next up is your Business model:
- You need to KNOW your profit on EVERY client- it can’t go up and down depending on how good of a salesperson your client is or what their circumstances/ budget is.
- Recurring revenue is KING.
- You can’t compete on price.
Last but not least, we have your Client & Employee Attraction Model. The business model we just discussed happens when you install dependable, scalable and repeatable systems to attract the BEST employees or clients into your business WITHOUT competing on Pay & price!
- Ability to bid properly without emotion because there will always be another bid coming.
- Ability to pay properly because you have more people wanting in than you have room for them.
- Ability to fire bad customers AND employees AND not take on bad customers/ employees going forward.
No marketing, leadership, training, certification or accounting system is going to get you where you want if your: Model of the World, Business Model and Client/ Employee attraction models aren’t solid first. Once I learned this, I didn’t work any harder, I was able to focus more and get exponentially more results out of the same work. This seemed less frustrating because I was getting results. My clients have confidence and fall back in love with their businesses again!
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