Episode 1249 – How to Win in Cleaning Business Marketing
Set Realistic Expectations
Many cleaning business owners expect quick results from marketing. They think, “I’ll spend $100 on Facebook ads and get clients instantly!” But just like pregnancy doesn’t produce a baby in a few weeks, marketing takes time. The most successful cleaning business owners understand that it’s a process. Whether using Facebook ads, direct mail, or referrals, success comes to those who keep going, track progress, and adjust when needed.
Track Data, Not Drama
Too many people make decisions based on emotions instead of numbers. They say, “This isn’t working!” after spending just a few hundred dollars. But great marketers track their results. They know how much a lead costs, what percentage turn into sales, and how long it takes to see a return. Data helps business owners stay patient and make smart changes instead of giving up too soon.
Stay Consistent and Patient
The best business owners don’t give up after a few tries. They stay consistent. Claire, one of the Grow My Cleaning Company clients, showed up to coaching calls twice a week for months—even when she didn’t feel like it. That dedication paid off, and now she’s thriving. Marketing isn’t about getting rich overnight; it’s about building a system that brings steady, long-term success.
Focus on the Process, Not Just the Results
People who chase instant results tend to struggle. The ones who focus on the process—testing, adjusting, and improving—get the best results. Marketing is like swinging a bat in baseball. You may strike out a few times, but when you finally hit a home run, it can change your entire business. Keep swinging, keep learning, and the wins will come.
Success Takes Time, But It’s Worth It
Marketing isn’t magic. It’s a skill that takes time and effort to master. But the good news? If you stick with it, the rewards can be life-changing. Set the right expectations, track your progress, stay consistent, and keep improving. The ones who do this will build thriving cleaning businesses that grow year after year.