There are three kinds of prospective clients Mike talks to when he chats with people about their business. The first are those who are ‘drinking the koolaid’. They are under the impression that if they just work enough hours and put on a smile and practice positive thinking, nothing will ever go wrong. That positive affirmations are all they need to keep things running smoothly. There is not much you can do for these folks until they start being honest with themselves about what is really happening. The second type is those who are looking at the issues straight in the face but are more comfortable in their current problems than getting out of that comfort zone to make some real changes. That feels so intimidating to them, so they stay where they are. The third kind of people is those who realize that can’t take one more step on their own. That they have come to the end of their fraying rope and need the help of someone who has done this before successfully.