Hi Cleaning Nation! Today on the podcast, we have Mike and Brenda Macdonald who started Lasting Impressions Cleaning in 2018. Brenda has done a great job at keeping business throughout the pandemic with referrals and staying in contact with her clients. Her current issue, like so many others, is the ability to find and hire employees who are reliable, stay, and are a good fit. Listen in as Mike offers his best advice as to what to do in this scenario.
If you’ve been here for very long, you know the first step to getting this right is to get your mindset where it needs to be. If you sit around with other business owners and complain about how hard it is to hire right now, it’s not going to get you very far. In fact, it’ll probably keep you right where you are right now. If instead, you decide to use the current situation as an opportunity to get creative and grow more than ever, you’re ready to look for solutions instead of excuses.
If you’ve been around here for very long, you’ve heard this too. Core Values INFORM the way you hire. Before you start looking for any warm body who is willing to show up and hold a broom, you have to be clear on what you want that employee/employer relationship to look like. What kind of team do you want to build for your company? Do you want to be an owner who really knows their employees and cheers them on? Someone who has their back and believes in them? What do you expect from your employees? Once you get clear on that, you can start to outline what your core values for your company are. For example, in Grow My Cleaning Company, our values are: have fun, make money, help out and be real. Knowing those values helps us to hire people who fit that description and are therefore more likely to stick around and give a lot of value along the way.
One way to know if you have your core values as concise as possible is if you can repeat them in one sentence or less. If it takes you a minute to go through and explain them, that’s not going to translate well into a hiring ad. People need to be really clear on exactly what you’re offering them so that they can make the decision as to whether or not they’ll be a good fit. Once you’re clear on exactly what those core values are, you can advertise in a way that will stand out from other ads and attract people who are excited to work in the environment you are creating.
Before you go to hire, get clear on what kind of a community/team you are building. Do that by asking yourself what you’re expectations are and what you hope to accomplish. Then create core values that are concise, clear and will help you accomplish those community goals.