Episode 201 – How to Grow a Cleaning Company – Simple Steps to…
How to grow a cleaning company
Episode 201 Joe Church – J & M Cleaning Services
In today’s episode, Mike coaches return guest Joe Church. Since his last appearance, Joe has had some growth and improvement within his company, especially in areas that he never thought possible. But like most business owners out there, he wants to see continued growth in his cleaning company. So Mike delves into how to grow a cleaning company consistently even after having some success.
There are 3 ways to increase your company’s profit.
Attract more customers
Get your current customers to buy more often (twice or more a week)
Have your future and current customers to spend more money (raising prices, adding services, increasing frequency of service)
Suggestions 1 and 2 are pretty self explanatory. But number 3 can get you into trouble if you do it wrong. It’s a bad idea to take on a whole new business to get more customers. For example, if all you do is 100% residential and your business isn’t stable, adding commercial cleaning is a bad idea.
It is much smarter to focus all your attention to one type of service and get that running smoothly before attempting to add any other major services. Consider adding services within your niche instead like replacing toilet paper and lightbulbs or monthly deep cleans instead. That is how to grow a cleaning company safely and consistently.
KEY POINT: When one niche isn’t doing well, splitting your attention to a new niche will only make things worse
The next step on how to grow a cleaning company for many owners is getting themselves out of cleaning completely. You need to be able to work on your business to grow it. You can’t do that if you are spending your days doing the cleaning and trying to fit working on your business into your nights.
Joe knows he needs stop cleaning. But he doesn’t how to get his customers on board with his employees taking over his personal accounts.
There are 3 concept to understand before tackling this sensitive issue:
The biggest part of how to grow a cleaning company is the mindset. Doing what is best for your company is also best for your customers. In order for your company to give your customers the service they deserve, you need to be able to work on your business 100%. That means you cannot be spending your time doing the cleaning.
Your business is not different than any other business. You cannot always be available to your customers to do jobs you are not qualified for. That is what your employees are there for. Let them handle the job they signed up for.
Help your customers to understand that you are not qualified to be a cleaner. No matter how much they prefer for you to do the cleaning yourself. You are a professional business owner, not a cleaner.
It’s important for your customers to know their satisfaction relies on your ability to provide them with stellar service. That requires the right employees, systems and equipment. Without sufficient profit or the owner spending their time physically cleaning accounts, none of that can happen.
Once you can communicate that to your customers effectively, you are well on your way to mastering how to grow a cleaning company. Before we leave you, Joe shares his genius in the…