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Episode 829

How to Get Rid of All of Nothing Mentality and Get Things Done: Episode 829


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Episode 829 – How to Get Rid of All of Nothing Mentality and Get Things Done: Episode 829

Hi Cleaning Nation! Welcome to the podcast. Today, we have Jered, our in house marketer wizard, talking to you about how to set up effective goals around marketing so that you are moving your business in the direction you want to move it. These are clear, actionable ways to move things forward incrementally on a realistic timeline. By using these methods, you’ll get rid of the all or nothing mentality that gets so many of us stuck or overwhelmed.

One Way to Categorize Your Goals

Jered shares the most effective method for him, while encouraging you to do it in the way that works best for your personality. For him, he takes it a month at a time. He sits down, and breaks his goals down into three different categories. The first are the things he has to do in order not to fail at his job. If these things don’t get done, it’s going to be a problem so he first makes sure he has time in his calender for them. Second, are the things that need to get done in order for him to see momentum. These are the things that if they don’t get done make you feel like you are seeing a lot of forward progress. The third category is best. The best goals are the ones that if everythign went perfectly that month, these are the things that would be amazing to accomplish. The ideal goals.

Goals vs Wants

One mistake many of us make is we take a ‘want’ that we have and make it our goal. For example, in our company, if Mike wanted Jered to get him more leads in a month, that’s not a goal, that’s a want. It’s not specific enough. In order to accomplish a goal, you have to be able to break it down into steps. To do that, you have to make yourself more bitsize goals. In this scenario using the method explained above, the good goal might be to get Mike five more leads than usual. It’s not amazing, but it’s better than a kick in the pants. The better goal could be to get him 10 more leads than usual. And if nothing unusual happened that month, if everything went totally smoothly, the best goal would be to get Mike 20 extra leads that month.

How to Juggle More Effectively

As an owner of a cleaning company, what we see most often is either people constantly putting out fires, or they are juggling so much at a time that they don’t have time to figure out how they could be doing those things more effectively. As an example, we have a client who has so much going on right now. He has a side hustle owning a salt cave spa, he is involved in volunteer work, he’s moving, and he’s a acquiring another business. And when he came to a call the other day, he said he didn’t have any questions for Mike regarding his business even though he had all kinds of things going on. The truth is, he has a million questions, he just hasn’t sat down and broken the issues into steps. For example, the biggest issue with his salt caves was his website. So that could be a good goal for a month. Get your coppy where you want it to be. Better your design of the website. Best, you have the whole thing converting. Breaking things down like this allows you to make real headway instead of just spinning. 

Final Takeaway: Move the peanut. Break your wants into bit-size goals so that you can constantly be moving forward with incremental progress. 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

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