Episode 690 – How to Get Off the Cleaning Company Rollercoaster
Cleaning Business Ups and Downs
We call it the roller coaster syndrome. It’s a recurring pattern in most of our lives, especially as business owners. Especially since COVID hit, there’s a lot of unpredictability, ups and downs, and turnarounds in business.
We hear this from our clients: “I’m getting a lot of clients and everything’s great despite COVID. Then suddenly, they can’t hire anybody, and it’s terrible. They have to turn away business because now they can’t hire. Or the other scenario is they’ve got tons of employees, and their hiring is great, but they can’t seem to get a handle on their client acquisition”.
Another example of a roller coaster we see is seasonal cleaning. A client will be offering everything: residential, commercial, post-construction, move in/move out, windows, carpets, Airbnb, etc. When the summer or season is over, then they become overwhelmed, stressed, and anxious. When they finally come to us for help, they’re at the end of their rope because this has been going on for way too long.
How to Exit the Rollercoaster (Safely)
When people come into our program, one of the very first things that Mike always says is: you have to replace the roller coaster with another model. That model is a consistent, reoccurring, predictable, and scalable business. Instead of offering everything we just mentioned, you would choose one niche/model, like reoccurring commercial or reoccurring residential. At first it might feel boring, because it doesn’t have all those big huge spikes and dips, and all the stuff that you’ve kind of gotten used to.
The first thing is to decide. You have to make a decision in your logical brain, not in your dopamine-addicted brain. You need to be in a logical state where you are not emotional. Then make the decision to choose one model to focus on and to streamline your business. When you replace the old roller coaster model with a consistent, predictable, scalable systemized model, you will reap the rewards. There are some people that can do this on their own, but most of the time, people need help. All of us typically need somebody to help us see our blind spots. This helps us move through these old patterns, break those old cycles, and get into that new predicted consistent model with more ease.
Fear Of Missing Out
Lindsay asks, “What do you tell someone when you’re coaching, and they say, ‘I want to do this, but I’m scared. I’ve made a decision but I’m scared I’m going to lose something.'”?
According to Tracey, It’s normal for a business owner to feel loss and be scared. This is what we call the monkey mind or the lower self or the smaller self or the ego-self. It’s the one that’s worried, fear-driven, and scarcity-minded.
Get into your most powerful version of yourself, and then decide. That’s the first thing- saying to yourself “I’m going to do this.” Now the work begins in creating strategies and getting the support that you need by having a plan. Okay, so I never advocate that somebody pushes through fear. It’s not enough to decide, you have to decide and then immediately take action! That’s the formula.
If you loved this podcast and want more FREE information on how to run your cleaning business, head to www.growmycleaningcompany.com for the FREE webinar or www.growmycleaningcompany.com/talk to speak with one of our coaches.
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business, you can’t just jump off into the abyss. You need to get a strategy together. And then, of course, you have to act upon that strategy. You just can’t keep thinking about it all day. Lastly, the superpower behind it all is to get with like-minded people, to get a support team behind you to help keep the momentum going and reminds you of your highest self.