Stop working IN and start working ON your business


Episode 1081

How to Craft Compelling Copy for Your Cleaning Company: Episode 1081


Play Video
Asset 3

Episode 1081 – How to Craft Compelling Copy for Your Cleaning Company


This episode showcases two excellent questions from the Next Level group regarding copywriting and taking control of a sales scenario via some role play. Let’s dive in!

Understanding the Role of Copywriting

In this segment of the coaching session, Mike goes into the intricacies of copywriting, clarifying its purpose and how it intersects with timing. He emphasizes the distinction between copy and creative, highlighting that copy refers specifically to words while creative encompasses visuals. Mike underscores the importance of aligning copy with the right timing, particularly in commercial endeavors like the Dream 100 strategy. He illustrates the significance of addressing potential clients’ pain points at the opportune moment, rather than attempting to sway individuals who are content with their current situation.

Balancing Timing and Quality Copy

Mike further explores the delicate balance between timing and the effectiveness of copywriting. He uses the analogy of marketing hot water heaters to illustrate the necessity of targeting individuals experiencing a specific pain point. He stresses that good copy alone is not sufficient; it must be coupled with the right timing to resonate with potential clients who are actively seeking a solution to their problems.

Measuring Success through ROI

Transitioning to the discussion on measuring the success of marketing efforts, Mike introduces the concept of return on investment (ROI). He explains that while different platforms may have varying metrics for success, ROI remains a constant benchmark. Mike outlines various performance indicators across different marketing mediums, emphasizing the overarching importance of ROI in evaluating the effectiveness of marketing campaigns.

The Power of Asking Questions

In a coaching session with Ellen, Mike addresses the challenge of taking charge during solution calls. He advises Ellen on the most effective approach to steer conversations without appearing overbearing. Mike emphasizes the power of asking questions as a means to maintain control of the conversation. Through role-playing scenarios, he demonstrates how asking targeted questions can redirect the focus of the discussion towards the client’s pain points and desired outcomes.

Setting Ground Rules for Effective Communication

Mike emphasizes the importance of setting ground rules at the outset of solution calls to establish control and guide the conversation effectively. He demonstrates how clarity and assertiveness in setting expectations can shape the dynamics of the interaction. By incorporating active listening and strategic questioning, Mike illustrates how professionals can navigate solution calls with confidence and authority.
Scroll to Top