Episode 563 – How to Compete with “Big” Cleaning Competitors: Episode 563: Mike Campion LIVE
Today we are going to dive into a Cleaning Nation member’s request. He’s Thomas and he wants to know how to compete with big cleaning competitors!
I Was Blinded at First:
How I Figured it Out:
3 Steps to Win Against Your Competition:
- First we need to get clear. You need to get clear on what you want, who your perfect prospect is, what your unique strengths are, and how to make your perfect prospect lives better. Be clear and as specific as you can to avoid falling into the trap of just wanting more and more. Figure out the life you want, what it looks and feels like.
- Once you’re clear on what you want, you’re getting clear on who your perfect prospect is. If you understand who you are serving, who your perfect prospect is, and what their pain is, then you will know how you are going to serve them.
- Third, you focus on the unique strengths that you bring to the world. For us our unique strength was our core values. Our core values have always been the same: to have fun, make money, be real and help out.
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