Episode 1048 – How to Break the Chicken-or-the-Egg Hiring Dilemma in Your Cleaning Company
Breaking the Chicken-and-Egg Dilemma
In a recent coaching session, Mike Campion delved into a common challenge faced by cleaning business owners – the chicken-and-egg dilemma of needing customers to hire cleaners and cleaners to attract customers. This challenge, as Mike pointed out, is prevalent at all stages of business, whether you’re just starting or already in the seven-figure range.
Reframing Problems as Opportunities
Mike emphasized the need to eliminate limiting beliefs that hinder scalability. Rather than viewing a surplus of cleaners or customers as a problem, he suggests reframing it as a positive challenge. Having too many people wanting to work or a waiting list for services is a testament to your business’s success. Mike encourages setting goals to keep marketing and client/employee attraction funnels running consistently.
Strategic Hiring and Managing Expectations
Addressing the issue of hiring and managing employees, Mike advocates for honesty. It’s okay to say no and set clear expectations with potential hires. He discourages making false promises, emphasizing the importance of transparency in communicating job opportunities.
Balancing Family Dynamics in Business
The coaching session also tackled the delicate balance of family dynamics within the business, as highlighted by a listener’s concern about her daughter’s role. Mike’s advice is clear – treat family members like any other employee. If they align with the business’s goals, great, but if not, be prepared to part ways professionally while maintaining personal relationships.
Navigating Customer Inquiries with Authority
Another significant aspect covered was handling customer inquiries about pricing and availability. Mike stressed the importance of leading the conversation, setting expectations, and qualifying potential clients. He showcased the power of educating customers on the value of a walkthrough before providing accurate estimates.
Building a Sustainable Cleaning Business
In conclusion, the podcast highlighted the significance of being selective with clients and transparent in business dealings. The key takeaway is to build a business that not only thrives financially but also provides exceptional service, leaving clients with a sense of care and satisfaction.
Remember, it’s not just about getting a job done; it’s about creating a dependable, scalable, and repeatable business that benefits both you and your clients. So, as you navigate the challenges of the cleaning industry, keep Mike’s advice in mind and strive to build a business that stands the test of time.