Episode 795 – How to Attract Employees That Match Your Core Values
Make Your Core Values Commands Not Concepts
To Attract Your Core Values, Be Consistent
Speak to Who You Want Not What You Want
Instead of writing ads like everyone else who talks about the job-full time cleaning job, competitive pay, etc. talk about WHO you want. That way you will attract someone with the same core values as you and that is much more important than whether or not they are a good cleaner. Cleaning is a skill that is easy to teach. Core values, not so much. In your ad hit their pain points by saying things like ‘are you a hard worker who is sick of working with lazy people?” Right off the bat, if that’s something they relate to, you will know they are a hard worker. If they aren’t interested in working hard, they aren’t going to respond to an ad like that.
Final Takeaway: Make your core values commands, show your core values consistently through your company, and speak to what you want when hiring people to find those who share your core values.
Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here