Episode 1 – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Lightning Round:
Best advice you’ve received either personally or professionally?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi.
What is your favorite book?
“Sed ut perspiciatis unde omnis iste natus”
“sed quia consequuntur magni dolores eos qui ratione voluptatem”
“Ut enim ad minima veniam, quis nostrum exercitationem”
Episode 271 – How to Win Over a Niche for Your Cleaning Company
Today we’re chatting with Stella!
One of the most profitable things you can do when it comes to growing your cleaning company is to just dominate a single niche in your local area. By focusing on just one niche, you can really drill down into it and become the go-to expert for them, the no-brainer cleaning solution whenever the question arises for them.
So how do you go about conquering an entire niche and becoming the no-brainer solution?
Simple.
You look for their pain. But before you start looking at their pain, first ask yourself if this niche is making enough money where you can charge a reasonable wage for your service. If they can, proceed to do some detective work on the niche.
What is it that they want to accomplish? What is something annoying they have going on in their lives that your cleaning service could possibly alleviate?
Resource Alert: Starting a Cleaning Business and Growing It Successfully https://oldsite.growmycleaningcompany.comstarting-a-cleaning-business/
If you don’t know the answers to these questions, you can call them up and give them a survey. If you position yourself correctly on the phone, many of them will offer you a lot of insight into their industry because you’re not trying to sell anything to them… at least not yet.
Once you have the knowledge of their pain down, then it’s time to start creating content around that pain that offers them a solution. For example, if you’re targeting dentists you might offer a free ebook that gives away 7 tips on how to make their patients LOVE their dental clinic even more and refer their friends to the dentist.
One of those tips obviously should be about how having a clean and sterile dental office is highly important! In this ebook you can literally teach them how to buy from you while they’re also learning about how to better serve their own clients.
Now that you have a piece of content you can market to them, it is time to go where they are already hanging out.
This could be tradeshows, conferences, or even just creating a marketing funnel that offers the ebook as a free download that you advertise on facebook. The possibilities here are endless, and is all part of creating a solid client attraction system that brings in a steady flow of new leads weekly for your cleaning business.
Remember, if you’re just cleaning “stuff” you’ll never be able to charge a premium for your service.
Resource Alert: Growing a Cleaning Business Successfully https://oldsite.growmycleaningcompany.comgrowing-a-cleaning-business/
Rather, if you’re helping your clients create a real asset with their own business by using your service, they’ll pay you whatever you want (within reason) all day long and be more than happy about it!
Alright, all that being said let’s dive into the Lightning Round and share some of our guest’s wisdom with Cleaning Nation!